Big Green Organic Food vs Barilla · Bay Area shelf head-to-head
Big Green Organic Food and Barilla, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Barilla carries more Brand PowerBarilla is in more Bay Area grocersBarilla fields the deeper lineupBig Green Organic Food sits further up the premium end
Big Green Organic Food
Barilla
20
brand power
55
9
products
51
3
categories
4
4
subcategories
22
2
grocers
15
91.8¢
price per oz
27.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Big Green Organic Food▭ Barilla
Distribution · 30% of score8·63
B
carried in 2 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Barilla
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Big Green Organic Food · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Big Green Organic Food · Barilla
