Big Spoon Roasters vs Justin's · Bay Area shelf head-to-head
Big Spoon Roasters and Justin's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Justin's carries more Brand PowerJustin's is in more Bay Area grocersJustin's fields the deeper lineup
Big Spoon Roasters
Justin's
32
brand power
54
21
products
33
3
categories
4
7
subcategories
7
6
grocers
18
$1.36
price per oz
$1.47
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Big Spoon Roasters▭ Justin's
Distribution · 30% of score25·75
carried in 6 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Protein Snacks2 vs 1 SKUs
only Big Spoon Roasters
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Big Spoon Roasters · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Big Spoon Roasters · Justin's
