Big Tree Farms vs C&h · Bay Area shelf head-to-head
Big Tree Farms and C&h, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
C&h carries more Brand PowerBig Tree Farms is in more Bay Area grocersC&h fields the deeper lineupBig Tree Farms sits further up the premium end
Big Tree Farms
C&h
37
brand power
47
11
products
17
5
categories
3
7
subcategories
4
14
grocers
13
46.6¢
price per oz
19.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Big Tree Farms▭ C&h
Distribution · 30% of score58·54
carried in 14 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Baking Supplies1 vs 5 SKUs
<1% of shelf
only Big Tree Farms
only C&h
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Big Tree Farms · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Big Tree Farms · C&h
