Big Tree Farms vs Coconut Secret · Bay Area shelf head-to-head
Big Tree Farms and Coconut Secret, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Big Tree Farms carries more Brand PowerBig Tree Farms is in more Bay Area grocersBig Tree Farms fields the deeper lineupCoconut Secret sits further up the premium end
Big Tree Farms
Coconut Secret
37
brand power
13
11
products
4
5
categories
3
7
subcategories
3
14
grocers
8
46.6¢
price per oz
$1.08
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Big Tree Farms▭ Coconut Secret
Distribution · 30% of score58·33
C
carried in 14 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Big Tree Farms
only Coconut Secret
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Big Tree Farms · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Big Tree Farms · Coconut Secret