Birds Eye vs Grain Trust · Bay Area shelf head-to-head
Birds Eye and Grain Trust, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Birds Eye carries more Brand PowerGrain Trust is in more Bay Area grocersBirds Eye fields the deeper lineup
Birds Eye
Grain Trust
51
brand power
33
64
products
8
5
categories
3
10
subcategories
3
9
grocers
11
32.9¢
price per oz
29.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Birds Eye▭ Grain Trust
Distribution · 30% of score38·46
B
carried in 9 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Birds Eye
only Grain Trust
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Grain Trust · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Birds Eye · Grain Trust
