Birds Eye vs Green Giant · Bay Area shelf head-to-head
Birds Eye and Green Giant, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Green Giant is in more Bay Area grocersBirds Eye fields the deeper lineupGreen Giant sits further up the premium end
Birds Eye
Green Giant
51
brand power
50
64
products
40
5
categories
4
10
subcategories
9
9
grocers
11
32.9¢
price per oz
49.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Birds Eye▭ Green Giant
Distribution · 30% of score38·46
B
carried in 9 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Birds Eye
only Green Giant
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Birds Eye · 1
only Green Giant · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Birds Eye · Green Giant
