Bitchin' Sauce vs Oyna Natural Foods · Bay Area shelf head-to-head
Bitchin' Sauce and Oyna Natural Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bitchin' Sauce carries more Brand PowerBitchin' Sauce is in more Bay Area grocersBitchin' Sauce fields the deeper lineupOyna Natural Foods sits further up the premium end
Bitchin' Sauce
Oyna Natural Foods
54
brand power
15
17
products
11
7
categories
3
17
grocers
4
94.7¢
price per oz
$1.20
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bitchin' Sauce▭ Oyna Natural Foods
Distribution · 30% of score71·17
O
carried in 17 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Dips & Spreads1 vs 2 SKUs
<1% of shelf
only Bitchin' Sauce
only Oyna Natural Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bitchin' Sauce · Oyna Natural Foods