Blake's Seed Based vs Kind · Bay Area shelf head-to-head
Blake's Seed Based and Kind, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kind carries more Brand PowerKind is in more Bay Area grocersKind fields the deeper lineup
Blake's Seed Based
Kind
17
brand power
65
4
products
91
3
categories
5
4
subcategories
5
1
grocers
17
$6.49
avg price
$7.21
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Blake's Seed Based▭ Kind
Distribution · 30% of score4·71
B
carried in 1 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Protein Snacks1 vs 15 SKUs
B
<1% of shelf
only Blake's Seed Based
only Kind
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Blake's Seed Based · 0
no exclusive doors — everywhere Blake's Seed Based is, Kind is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Blake's Seed Based · Kind
