Blue Circle vs Acme Smoked Fish · Bay Area shelf head-to-head
Blue Circle and Acme Smoked Fish, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Acme Smoked Fish carries more Brand PowerAcme Smoked Fish is in more Bay Area grocersAcme Smoked Fish fields the deeper lineup
Blue Circle
Acme Smoked Fish
29
brand power
39
10
products
13
3
categories
4
5
subcategories
5
4
grocers
11
$3.04
price per oz
$2.51
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Blue Circle▭ Acme Smoked Fish
Distribution · 30% of score17·46
B
carried in 4 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Blue Circle
only Acme Smoked Fish
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Blue Circle · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Blue Circle · Acme Smoked Fish
