Blue Circle vs Blue Hill Bay · Bay Area shelf head-to-head
Blue Circle and Blue Hill Bay, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Blue Hill Bay carries more Brand PowerBlue Hill Bay is in more Bay Area grocersBlue Circle fields the deeper lineupBlue Circle sits further up the premium end
Blue Circle
Blue Hill Bay
29
brand power
34
10
products
7
3
categories
4
5
subcategories
4
4
grocers
12
$3.04
price per oz
$2.51
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Blue Circle▭ Blue Hill Bay
Distribution · 30% of score17·50
B
B
carried in 4 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score57·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Blue Circle
only Blue Hill Bay
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Blue Circle · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Blue Circle · Blue Hill Bay
