Blue Hill Bay vs Gerard & Dominique Seafoods · Bay Area shelf head-to-head
Blue Hill Bay and Gerard & Dominique Seafoods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Blue Hill Bay carries more Brand PowerBlue Hill Bay is in more Bay Area grocersBlue Hill Bay fields the deeper lineupGerard & Dominique Seafoods sits further up the premium end
Blue Hill Bay
Gerard & Dominique Seafoods
34
brand power
16
7
products
3
4
categories
2
12
grocers
4
$2.51
price per oz
$4.75
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Blue Hill Bay▭ Gerard & Dominique Seafoods
Distribution · 30% of score50·17
B
G
carried in 12 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score44·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Blue Hill Bay
only Gerard & Dominique Seafoods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Blue Hill Bay · Gerard & Dominique Seafoods