Blue Hill Bay vs Spence & Co., Ltd. · Bay Area shelf head-to-head
Blue Hill Bay and Spence & Co., Ltd., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Blue Hill Bay carries more Brand PowerBlue Hill Bay is in more Bay Area grocersSpence & Co., Ltd. sits further up the premium end
Blue Hill Bay
Spence & Co., Ltd.
34
brand power
21
7
products
6
4
categories
1
4
subcategories
2
12
grocers
6
$2.51
price per oz
$3.71
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Blue Hill Bay▭ Spence & Co., Ltd.
Distribution · 30% of score50·25
B
S
carried in 12 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score44·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Blue Hill Bay
only Spence & Co., Ltd.
no top category Blue Hill Bay doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Blue Hill Bay · Spence & Co., Ltd.