Blue Hill Bay vs Wildfish Cannery · Bay Area shelf head-to-head
Blue Hill Bay and Wildfish Cannery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Blue Hill Bay carries more Brand PowerBlue Hill Bay is in more Bay Area grocersWildfish Cannery sits further up the premium end
Blue Hill Bay
Wildfish Cannery
34
brand power
17
7
products
5
4
categories
2
4
subcategories
3
12
grocers
5
$2.51
price per oz
$3.94
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Blue Hill Bay▭ Wildfish Cannery
Distribution · 30% of score50·21
B
W
carried in 12 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score44·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wildfish Cannery
no top category Blue Hill Bay doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Blue Hill Bay · Wildfish Cannery
