Blue Stripes vs Smartsweets · Bay Area shelf head-to-head
Blue Stripes and Smartsweets, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Smartsweets is in more Bay Area grocersBlue Stripes sits further up the premium end
Blue Stripes
Smartsweets
37
brand power
37
12
products
13
7
categories
2
4
grocers
13
$1.77
price per oz
$2.28
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Blue Stripes▭ Smartsweets
Distribution · 30% of score17·54
B
carried in 4 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Blue Stripes
only Smartsweets
no top category Blue Stripes doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Blue Stripes · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Blue Stripes · Smartsweets
