Blue Zones Kitchen vs Grain Trust · Bay Area shelf head-to-head
Blue Zones Kitchen and Grain Trust, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Grain Trust is in more Bay Area grocersBlue Zones Kitchen sits further up the premium end
Blue Zones Kitchen
Grain Trust
35
brand power
33
8
products
8
5
categories
3
7
grocers
11
$1.11
price per oz
29.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Blue Zones Kitchen▭ Grain Trust
Distribution · 30% of score29·46
carried in 7 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Frozen Meals2 vs 1 SKUs
1% of shelf
only Blue Zones Kitchen
only Grain Trust
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Blue Zones Kitchen · 1
only Grain Trust · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Blue Zones Kitchen · Grain Trust
