Boar's Head vs Olli Salumeria · Bay Area shelf head-to-head
Boar's Head and Olli Salumeria, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Boar's Head carries more Brand PowerBoar's Head fields the deeper lineup
Boar's Head
Olli Salumeria
58
brand power
40
173
products
21
20
categories
3
49
subcategories
4
10
grocers
10
$1.14
price per oz
$2.37
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Boar's Head▭ Olli Salumeria
Distribution · 30% of score42·42
carried in 10 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Boar's Head
only Olli Salumeria
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Boar's Head · 6
only Olli Salumeria · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Boar's Head · Olli Salumeria
