Bolthouse Farms vs Toby's · Bay Area shelf head-to-head
Bolthouse Farms and Toby's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bolthouse Farms carries more Brand PowerBolthouse Farms fields the deeper lineupBolthouse Farms sits further up the premium end
Bolthouse Farms
Toby's
56
brand power
31
46
products
9
6
categories
3
13
subcategories
5
10
grocers
10
$5.89
avg price
$7.78
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bolthouse Farms▭ Toby's
Distribution · 30% of score42·42
carried in 10 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bolthouse Farms
only Toby's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bolthouse Farms · 3
only Toby's · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bolthouse Farms · Toby's
