Bonny Doon Vineyards vs Zum By Indigo Wild · Bay Area shelf head-to-head
Bonny Doon Vineyards and Zum By Indigo Wild, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Zum By Indigo Wild carries more Brand PowerBonny Doon Vineyards is in more Bay Area grocersZum By Indigo Wild fields the deeper lineupZum By Indigo Wild sits further up the premium end
Bonny Doon Vineyards
Zum By Indigo Wild
32
brand power
49
13
products
33
4
categories
3
9
subcategories
5
4
grocers
2
57.0¢
price per fl oz
$1.47
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bonny Doon Vineyards▭ Zum By Indigo Wild
Distribution · 30% of score17·8
carried in 4 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bonny Doon Vineyards
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bonny Doon Vineyards · 3
only Zum By Indigo Wild · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bonny Doon Vineyards · Zum By Indigo Wild
