BOOMCHICKAPOP vs Epic · Bay Area shelf head-to-head
BOOMCHICKAPOP and Epic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Epic carries more Brand PowerEpic is in more Bay Area grocersEpic fields the deeper lineup
BOOMCHICKAPOP
Epic
10
brand power
66
2
products
39
1
categories
8
1
grocers
15
$4.47
avg price
$6.47
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ BOOMCHICKAPOP▭ Epic
Distribution · 30% of score4·63
B
carried in 1 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only BOOMCHICKAPOP
no top category Epic doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only BOOMCHICKAPOP · 0
no exclusive doors — everywhere BOOMCHICKAPOP is, Epic is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: BOOMCHICKAPOP · Epic