Botanical Interests vs David · Bay Area shelf head-to-head
Botanical Interests and David, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
David carries more Brand PowerDavid is in more Bay Area grocersDavid fields the deeper lineup
Botanical Interests
David
40
brand power
61
6
products
26
4
categories
8
4
subcategories
11
2
grocers
17
$4.17
price per item
$12.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Botanical Interests▭ David
Distribution · 30% of score8·71
carried in 2 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Botanical Interests · 0
no exclusive doors — everywhere Botanical Interests is, David is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Botanical Interests · David