Braga Organic vs Hummingbird · Bay Area shelf head-to-head
Braga Organic and Hummingbird, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hummingbird carries more Brand PowerHummingbird is in more Bay Area grocersHummingbird fields the deeper lineupBraga Organic sits further up the premium end
Braga Organic
Hummingbird
20
brand power
39
7
products
25
1
categories
6
5
subcategories
13
3
grocers
4
$1.90
price per oz
$1.57
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Braga Organic▭ Hummingbird
Distribution · 30% of score13·17
carried in 3 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Braga Organic
no top category Hummingbird doesn’t also play in.
only Hummingbird
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Braga Organic · 2
only Hummingbird · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Braga Organic · Hummingbird
