Bubbies vs Crisp & Co. · Bay Area shelf head-to-head
Bubbies and Crisp & Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bubbies carries more Brand PowerBubbies is in more Bay Area grocersBubbies fields the deeper lineup
Bubbies
Crisp & Co.
60
brand power
23
45
products
5
6
categories
3
19
grocers
2
$8.51
avg price
$10.71
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bubbies▭ Crisp & Co.
Distribution · 30% of score79·8
C
carried in 19 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score98·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bubbies
only Crisp & Co.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bubbies · Crisp & Co.
