Bubbies vs Libby's · Bay Area shelf head-to-head
Bubbies and Libby's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bubbies carries more Brand PowerBubbies is in more Bay Area grocersBubbies fields the deeper lineup
Bubbies
Libby's
60
brand power
41
45
products
11
6
categories
7
19
grocers
10
$1.08
price per oz
38.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bubbies▭ Libby's
Distribution · 30% of score79·42
L
carried in 19 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score98·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bubbies
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bubbies · 11
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bubbies · Libby's