Bubbies vs My/mochi · Bay Area shelf head-to-head
Bubbies and My/mochi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bubbies carries more Brand PowerBubbies is in more Bay Area grocersBubbies fields the deeper lineupBubbies sits further up the premium end
Bubbies
My/mochi
60
brand power
37
45
products
17
6
categories
3
19
grocers
11
$1.08
price per oz
93.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bubbies▭ My/mochi
Distribution · 30% of score79·46
carried in 19 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only My/mochi
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bubbies · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bubbies · My/mochi
