Bubbies vs Wild West · Bay Area shelf head-to-head
Bubbies and Wild West, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bubbies carries more Brand PowerBubbies is in more Bay Area grocersBubbies fields the deeper lineupWild West sits further up the premium end
Bubbies
Wild West
60
brand power
22
45
products
4
6
categories
4
19
grocers
4
47.4¢
price per fl oz
$3.23
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bubbies▭ Wild West
Distribution · 30% of score79·17
W
carried in 19 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score98·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bubbies
only Wild West
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bubbies · Wild West