Buldak vs Bibigo · Bay Area shelf head-to-head
Buldak and Bibigo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bibigo carries more Brand PowerBibigo is in more Bay Area grocersBibigo fields the deeper lineup
Buldak
Bibigo
17
brand power
56
3
products
30
2
categories
11
2
subcategories
14
3
grocers
12
$9.39
avg price
$7.95
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Buldak▭ Bibigo
Distribution · 30% of score13·50
B
carried in 3 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Buldak
no top category Bibigo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Buldak · 0
no exclusive doors — everywhere Buldak is, Bibigo is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Buldak · Bibigo