Burt's Bees vs Elizabethw · Bay Area shelf head-to-head
Burt's Bees and Elizabethw, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Burt's Bees carries more Brand PowerBurt's Bees is in more Bay Area grocersBurt's Bees fields the deeper lineupElizabethw sits further up the premium end
Burt's Bees
Elizabethw
57
brand power
23
32
products
7
8
categories
3
10
subcategories
3
4
grocers
1
$31.20
price per oz
$29.16
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Burt's Bees▭ Elizabethw
Distribution · 30% of score17·4
carried in 4 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Skin Care8 vs 3 SKUs
3% of shelf
only Burt's Bees
only Elizabethw
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Burt's Bees · 4
only Elizabethw · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Burt's Bees · Elizabethw
