Cabot vs Rumiano Cheese Company · Bay Area shelf head-to-head
Cabot and Rumiano Cheese Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cabot fields the deeper lineup
Cabot
Rumiano Cheese Company
53
brand power
49
45
products
31
3
categories
2
8
subcategories
13
17
grocers
17
$1.03
price per oz
$1.07
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cabot▭ Rumiano Cheese Company
Distribution · 30% of score71·71
carried in 17 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rumiano Cheese Company
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cabot · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cabot · Rumiano Cheese Company
