Cadia vs Planet Rice · Bay Area shelf head-to-head
Cadia and Planet Rice, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cadia carries more Brand PowerCadia is in more Bay Area grocersCadia fields the deeper lineupPlanet Rice sits further up the premium end
Cadia
Planet Rice
57
brand power
15
194
products
3
54
categories
1
10
grocers
3
37.0¢
price per oz
39.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cadia▭ Planet Rice
Distribution · 30% of score42·13
P
carried in 10 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cadia
only Planet Rice
no top category Cadia doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cadia · 8
only Planet Rice · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cadia · Planet Rice
