California Olive Ranch vs La Tourangelle · Bay Area shelf head-to-head
California Olive Ranch and La Tourangelle, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
California Olive Ranch is in more Bay Area grocersLa Tourangelle fields the deeper lineup
California Olive Ranch
La Tourangelle
51
brand power
51
20
products
28
2
categories
3
3
subcategories
11
19
grocers
18
$1.39
price per fl oz
$1.22
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ California Olive Ranch▭ La Tourangelle
Distribution · 30% of score79·75
carried in 19 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Salad Dressings4 vs 1 SKUs
only California Olive Ranch
no top category La Tourangelle doesn’t also play in.
only La Tourangelle
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: California Olive Ranch · La Tourangelle
