Calypso vs Santa Cruz Organic · Bay Area shelf head-to-head
Calypso and Santa Cruz Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Santa Cruz Organic carries more Brand PowerSanta Cruz Organic is in more Bay Area grocersSanta Cruz Organic fields the deeper lineup
Calypso
Santa Cruz Organic
10
brand power
60
12
products
41
1
categories
8
1
subcategories
13
5
grocers
19
$3.17
avg price
$7.11
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Calypso▭ Santa Cruz Organic
Distribution · 30% of score21·79
C
carried in 5 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Calypso
no top category Santa Cruz Organic doesn’t also play in.
only Santa Cruz Organic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Calypso · 0
no exclusive doors — everywhere Calypso is, Santa Cruz Organic is too.
only Santa Cruz Organic · 14
both sides measured by the same instruments on the same shelves · see each brand’s full page: Calypso · Santa Cruz Organic