Campbell's vs Juanita's Foods · Bay Area shelf head-to-head
Campbell's and Juanita's Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Campbell's carries more Brand PowerCampbell's is in more Bay Area grocersCampbell's fields the deeper lineupJuanita's Foods sits further up the premium end
Campbell's
Juanita's Foods
60
brand power
37
135
products
10
7
categories
6
14
grocers
9
31.0¢
price per oz
25.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Campbell's▭ Juanita's Foods
Distribution · 30% of score58·38
J
carried in 14 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Campbell's
only Juanita's Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Campbell's · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Campbell's · Juanita's Foods