Canaan Fair Trade vs Giuliano · Bay Area shelf head-to-head
Canaan Fair Trade and Giuliano, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Giuliano carries more Brand PowerGiuliano is in more Bay Area grocersGiuliano fields the deeper lineupCanaan Fair Trade sits further up the premium end
Canaan Fair Trade
Giuliano
14
brand power
56
8
products
22
3
categories
9
3
subcategories
11
4
grocers
14
$2.38
price per fl oz
95.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Canaan Fair Trade▭ Giuliano
Distribution · 30% of score17·58
C
carried in 4 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Canaan Fair Trade
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Canaan Fair Trade · 0
no exclusive doors — everywhere Canaan Fair Trade is, Giuliano is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Canaan Fair Trade · Giuliano
