C&h vs Big Tree Farms · Bay Area shelf head-to-head
C&h and Big Tree Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
C&h carries more Brand PowerBig Tree Farms is in more Bay Area grocersC&h fields the deeper lineupBig Tree Farms sits further up the premium end
C&h
Big Tree Farms
47
brand power
37
17
products
11
3
categories
5
4
subcategories
7
13
grocers
14
19.5¢
price per oz
46.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ C&h▭ Big Tree Farms
Distribution · 30% of score54·58
carried in 13 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only C&h
only Big Tree Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: C&h · Big Tree Farms
