Capellino Pasta And Sauces vs Rao's · Bay Area shelf head-to-head
Capellino Pasta And Sauces and Rao's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rao's carries more Brand PowerRao's is in more Bay Area grocersRao's fields the deeper lineupCapellino Pasta And Sauces sits further up the premium end
Capellino Pasta And Sauces
Rao's
29
brand power
66
10
products
79
4
categories
6
5
subcategories
16
8
grocers
21
$1.02
price per oz
59.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Capellino Pasta And Sauces▭ Rao's
Distribution · 30% of score33·88
carried in 8 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sauces5 vs 31 SKUs
<1% of shelf
only Capellino Pasta And Sauces
no top category Rao's doesn’t also play in.
only Rao's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Capellino Pasta And Sauces · 1
only Rao's · 14
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Capellino Pasta And Sauces · Rao's
