Cappello's vs Massa · Bay Area shelf head-to-head
Cappello's and Massa, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cappello's carries more Brand PowerCappello's is in more Bay Area grocersCappello's fields the deeper lineup
Cappello's
Massa
62
brand power
17
20
products
4
8
categories
1
10
subcategories
1
13
grocers
4
92.5¢
price per oz
96.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cappello's▭ Massa
Distribution · 30% of score54·17
M
carried in 13 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cappello's
only Massa
no top category Cappello's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cappello's · Massa
