Carl's Gourmet vs Jfc · Bay Area shelf head-to-head
Carl's Gourmet and Jfc, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jfc carries more Brand PowerJfc is in more Bay Area grocersJfc fields the deeper lineupCarl's Gourmet sits further up the premium end
Carl's Gourmet
Jfc
12
brand power
40
5
products
19
1
categories
9
1
subcategories
10
3
grocers
5
$2.47
price per oz
$1.91
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Carl's Gourmet▭ Jfc
Distribution · 30% of score13·21
C
carried in 3 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Carl's Gourmet
no top category Jfc doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Carl's Gourmet · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Carl's Gourmet · Jfc