Casablanca Market vs Field Day · Bay Area shelf head-to-head
Casablanca Market and Field Day, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Field Day carries more Brand PowerField Day is in more Bay Area grocersField Day fields the deeper lineup
Casablanca Market
Field Day
23
brand power
58
3
products
120
3
categories
42
6
grocers
12
77.4¢
price per oz
40.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Casablanca Market▭ Field Day
Distribution · 30% of score25·50
C
carried in 6 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Casablanca Market
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Casablanca Market · 2
only Field Day · 8
both sides measured by the same instruments on the same shelves · see each brand’s full page: Casablanca Market · Field Day