Cascadian Farm vs Flav-r-pac · Bay Area shelf head-to-head
Cascadian Farm and Flav-r-pac, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cascadian Farm carries more Brand PowerCascadian Farm is in more Bay Area grocersCascadian Farm fields the deeper lineup
Cascadian Farm
Flav-r-pac
65
brand power
7
68
products
7
7
categories
2
19
grocers
3
$8.96
avg price
$5.20
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cascadian Farm▭ Flav-r-pac
Distribution · 30% of score79·13
F
carried in 19 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cascadian Farm
only Flav-r-pac
no top category Cascadian Farm doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cascadian Farm · Flav-r-pac