Cascadian Farm vs Kellogg's Froot Loops · Bay Area shelf head-to-head
Cascadian Farm and Kellogg's Froot Loops, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cascadian Farm carries more Brand PowerCascadian Farm is in more Bay Area grocersCascadian Farm fields the deeper lineupCascadian Farm sits further up the premium end
Cascadian Farm
Kellogg's Froot Loops
65
brand power
54
68
products
47
7
categories
6
19
grocers
13
71.5¢
price per oz
61.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cascadian Farm▭ Kellogg's Froot Loops
Distribution · 30% of score79·54
carried in 19 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cascadian Farm
only Kellogg's Froot Loops
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cascadian Farm · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cascadian Farm · Kellogg's Froot Loops
