Cascadian Farm vs Nature's Path · Bay Area shelf head-to-head
Cascadian Farm and Nature's Path, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nature's Path is in more Bay Area grocersNature's Path fields the deeper lineupCascadian Farm sits further up the premium end
Cascadian Farm
Nature's Path
65
brand power
69
68
products
83
7
categories
9
19
grocers
20
71.5¢
price per oz
57.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cascadian Farm▭ Nature's Path
Distribution · 30% of score79·83
carried in 19 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cascadian Farm
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cascadian Farm · Nature's Path
