Castillo De Canena vs Giuliano · Bay Area shelf head-to-head
Castillo De Canena and Giuliano, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Giuliano carries more Brand PowerGiuliano is in more Bay Area grocersGiuliano fields the deeper lineupCastillo De Canena sits further up the premium end
Castillo De Canena
Giuliano
16
brand power
56
4
products
22
1
categories
9
1
subcategories
11
3
grocers
14
$3.34
price per fl oz
95.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Castillo De Canena▭ Giuliano
Distribution · 30% of score13·58
C
carried in 3 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Castillo De Canena
no top category Giuliano doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Castillo De Canena · 0
no exclusive doors — everywhere Castillo De Canena is, Giuliano is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Castillo De Canena · Giuliano