Castleton vs Simple Mills · Bay Area shelf head-to-head
Castleton and Simple Mills, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Simple Mills carries more Brand PowerSimple Mills is in more Bay Area grocersSimple Mills fields the deeper lineup
Castleton
Simple Mills
9
brand power
71
2
products
75
1
categories
13
1
grocers
22
$11.99
avg price
$7.56
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Castleton▭ Simple Mills
Distribution · 30% of score4·92
C
carried in 1 of 24 Bay Area grocers·carried in 22 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Castleton
no top category Simple Mills doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Castleton · 0
no exclusive doors — everywhere Castleton is, Simple Mills is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Castleton · Simple Mills