Caulipower vs Totino's · Bay Area shelf head-to-head
Caulipower and Totino's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Caulipower carries more Brand PowerCaulipower is in more Bay Area grocersCaulipower fields the deeper lineupCaulipower sits further up the premium end
Caulipower
Totino's
48
brand power
29
16
products
12
7
categories
2
8
subcategories
2
11
grocers
6
$11.70
avg price
$9.27
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Caulipower▭ Totino's
Distribution · 30% of score46·25
T
carried in 11 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score74
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Caulipower
only Totino's
no top category Caulipower doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Caulipower · Totino's
