Cento vs Snow's · Bay Area shelf head-to-head
Cento and Snow's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cento carries more Brand PowerCento is in more Bay Area grocersCento fields the deeper lineupCento sits further up the premium end
Cento
Snow's
53
brand power
28
50
products
4
13
categories
3
23
subcategories
4
12
grocers
11
64.7¢
price per oz
65.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cento▭ Snow's
Distribution · 30% of score50·46
S
carried in 12 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score98·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cento
only Snow's
no top category Cento doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cento · 3
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cento · Snow's