Cento vs Zócalo Foods · Bay Area shelf head-to-head
Cento and Zócalo Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cento carries more Brand PowerCento is in more Bay Area grocersCento fields the deeper lineupCento sits further up the premium end
Cento
Zócalo Foods
53
brand power
17
50
products
2
13
categories
1
23
subcategories
1
12
grocers
4
64.7¢
price per oz
$1.18
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cento▭ Zócalo Foods
Distribution · 30% of score50·17
Z
carried in 12 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score98
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cento
only Zócalo Foods
no top category Cento doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cento · Zócalo Foods