Central Milling Company vs Caputo · Bay Area shelf head-to-head
Central Milling Company and Caputo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Caputo carries more Brand PowerCaputo is in more Bay Area grocersCaputo sits further up the premium end
Central Milling Company
Caputo
33
brand power
43
11
products
9
3
categories
3
7
subcategories
5
3
grocers
14
14.7¢
price per oz
20.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Central Milling Company▭ Caputo
Distribution · 30% of score13·58
carried in 3 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Baking Supplies3 vs 1 SKUs
only Central Milling Company
only Caputo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Central Milling Company · 0
no exclusive doors — everywhere Central Milling Company is, Caputo is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Central Milling Company · Caputo
