Checkerbloom Farms vs Straus Family Creamery · Bay Area shelf head-to-head
Checkerbloom Farms and Straus Family Creamery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Straus Family Creamery carries more Brand PowerStraus Family Creamery is in more Bay Area grocersStraus Family Creamery fields the deeper lineup
Checkerbloom Farms
Straus Family Creamery
0
brand power
65
4
products
44
1
categories
9
1
subcategories
11
1
grocers
20
$7.49
avg price
$8.89
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Checkerbloom Farms▭ Straus Family Creamery
Distribution · 30% of score4·83
C
carried in 1 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Checkerbloom Farms
no top category Straus Family Creamery doesn’t also play in.
only Straus Family Creamery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Checkerbloom Farms · 0
no exclusive doors — everywhere Checkerbloom Farms is, Straus Family Creamery is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Checkerbloom Farms · Straus Family Creamery