Cheese Brothers vs Rumiano Cheese Company · Bay Area shelf head-to-head
Cheese Brothers and Rumiano Cheese Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rumiano Cheese Company carries more Brand PowerRumiano Cheese Company is in more Bay Area grocersCheese Brothers fields the deeper lineupCheese Brothers sits further up the premium end
Cheese Brothers
Rumiano Cheese Company
33
brand power
49
48
products
31
2
categories
2
7
subcategories
13
1
grocers
17
$1.77
price per oz
$1.07
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cheese Brothers▭ Rumiano Cheese Company
Distribution · 30% of score4·71
C
carried in 1 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cheese Brothers
only Rumiano Cheese Company
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Cheese Brothers · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cheese Brothers · Rumiano Cheese Company
