Chile Crunch vs Fly By Jing · Bay Area shelf head-to-head
Chile Crunch and Fly By Jing, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fly By Jing carries more Brand PowerFly By Jing is in more Bay Area grocersFly By Jing fields the deeper lineup
Chile Crunch
Fly By Jing
19
brand power
49
3
products
19
3
categories
6
3
subcategories
7
3
grocers
13
$1.69
price per oz
$2.18
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chile Crunch▭ Fly By Jing
Distribution · 30% of score13·54
C
carried in 3 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chile Crunch
no top category Fly By Jing doesn’t also play in.
only Fly By Jing
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Chile Crunch · 0
no exclusive doors — everywhere Chile Crunch is, Fly By Jing is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chile Crunch · Fly By Jing